Recruitment overview
Physical Sciences · 2026 cycle
Yield outlook, where you win and lose applicants, look-alike leads from the UniMetrica platform, and where personalisation actually moves the needle.
Yield forecast
Physical Sciences FT entrants + 2026 projection
FT entrants · HESA cyclesCV 5.3% volatility
2026 projected 281 entrants (band 256–306).
Competitive intelligence
Where the York consideration pool lands
Winnable losses (Sheffield, Leeds, Durham) are close competitors we plausibly convert with the right outreach.
UniMetrica leads
Look-alike prospects from the B2C platform
Students on the UniMetrica school-side platform behaving like York Physical-Sciences applicants — shown as consented look-alikes.
Personalisation uplift
BaU propensity vs. impact of outreach
PersuadableSure thingSleeping dogLost causey = personalisation impact (pp)