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Zainab Novak
UniMetrica look-alikeSleeping dogMathematicsConversion propensity
Bayesian estimate — shown with its uncertainty.
Posterior mean 71% · 90% credible interval 62–79%
Recommended action
Do not target — monitor only (outreach risks backfiring)
Outreach may backfire — handle with care.
From intake
Open-day registration
- Year group
- Year 13
- School / college
- Harrogate Grammar
- Region
- South East
- Subjects of interest
- Mathematics, Mathematics and Physics
- Accommodation interest
- Yes
Inferred from UniMetrica B2C
Consented platform signals
- Also considering
- Leeds, Sheffield
- Utility weights
- academic 0.47 · location 0.16 · cost 0.14 · social 0.38
- Engagement depth
- 76%
- EOP (York Physics)
- 83%
- Extracurricular
- astronomy society
Personalised outreach
Generated from this lead's full profile · grounded in real York records.