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Sophie Okafor
UniMetrica look-alikePersuadableNatural SciencesConversion propensity
Bayesian estimate — shown with its uncertainty.
Posterior mean 43% · 90% credible interval 31–55%
Recommended action
Personalised outreach — connect Natural Sciences to York research + societies
Persuadable — the model expects personalised outreach to lift conversion.
From intake
Open-day registration
- Year group
- Year 13
- School / college
- Hills Road Sixth Form
- Region
- Yorkshire and Humber
- Subjects of interest
- Natural Sciences, Physics with Astrophysics
- Accommodation interest
- Yes
Inferred from UniMetrica B2C
Consented platform signals
- Also considering
- Durham, Sheffield
- Utility weights
- academic 0.68 · location 0.17 · cost 0.3 · social 0.18
- Engagement depth
- 41%
- EOP (York Physics)
- 60%
- Extracurricular
- maths society
Personalised outreach
Generated from this lead's full profile · grounded in real York records.