← Leads
Aisha Cole
CRM · open dayPersuadableTheoretical PhysicsConversion propensity
Bayesian estimate — shown with its uncertainty.
Posterior mean 49% · 90% credible interval 42–57%
Recommended action
Personalised outreach — connect Theoretical Physics to York research + societies
Persuadable — the model expects personalised outreach to lift conversion.
From intake
Open-day registration
- Year group
- Year 13
- School / college
- Tapton School
- Region
- East Midlands
- Subjects of interest
- Theoretical Physics, Natural Sciences
- Accommodation interest
- Yes
Inferred from UniMetrica B2C
Consented platform signals
- Also considering
- Lancaster, Sheffield
- Utility weights
- academic 0.47 · location 0.3 · cost 0.25 · social 0.24
- Engagement depth
- 61%
- EOP (York Physics)
- 64%
- Extracurricular
- robotics and rocketry
Personalised outreach
Generated from this lead's full profile · grounded in real York records.