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Niamh Yilmaz
CRM · open daySure thingChemistryConversion propensity
Bayesian estimate — shown with its uncertainty.
Posterior mean 77% · 90% credible interval 64–90%
Recommended action
Light touch — confirm offer, invite to the 20–21 June open day
Likely to choose York regardless — don't over-invest.
From intake
Open-day registration
- Year group
- Year 12
- School / college
- Nottingham High
- Region
- North East
- Subjects of interest
- Chemistry, Mathematics
- Accommodation interest
- Yes
Inferred from UniMetrica B2C
Consented platform signals
- Also considering
- Lancaster, Durham
- Utility weights
- academic 0.64 · location 0.31 · cost 0.28 · social 0.15
- Engagement depth
- 94%
- EOP (York Physics)
- 49%
- Extracurricular
- climbing club
Personalised outreach
Generated from this lead's full profile · grounded in real York records.