← Leads
Jacob Byrne
UniMetrica look-alikeSleeping dogChemistryConversion propensity
Bayesian estimate — shown with its uncertainty.
Posterior mean 67% · 90% credible interval 56–79%
Recommended action
Do not target — monitor only (outreach risks backfiring)
Outreach may backfire — handle with care.
From intake
Open-day registration
- Year group
- Year 13
- School / college
- Durham Johnston
- Region
- South East
- Subjects of interest
- Chemistry
- Accommodation interest
- Yes
Inferred from UniMetrica B2C
Consented platform signals
- Also considering
- Durham, Lancaster
- Utility weights
- academic 0.63 · location 0.46 · cost 0.24 · social 0.24
- Engagement depth
- 67%
- EOP (York Physics)
- 94%
- Extracurricular
- physics olympiad / competitions
Personalised outreach
Generated from this lead's full profile · grounded in real York records.