University of York·Physical Sciences·2026 cycleDEMO DATA
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Hannah Boateng

CRM · open dayPersuadableChemistry

Conversion propensity

Bayesian estimate — shown with its uncertainty.

0%25%50%75%100%

Posterior mean 35% · 90% credible interval 2545%

Recommended action

Personalised outreach — connect Chemistry to York research + societies

Persuadable — the model expects personalised outreach to lift conversion.

From intake

Open-day registration

Year group
Year 13
School / college
Harrogate Grammar
Region
Yorkshire and Humber
Subjects of interest
Chemistry, Physics with Astrophysics
Accommodation interest
Yes

Inferred from UniMetrica B2C

Consented platform signals

Also considering
Manchester, Nottingham
Utility weights
academic 0.52 · location 0.46 · cost 0.15 · social 0.19
Engagement depth
75%
EOP (York Physics)
73%
Extracurricular
climbing club

Personalised outreach

Generated from this lead's full profile · grounded in real York records.