← Leads
Layla Nguyen
UniMetrica look-alikePersuadableNatural SciencesConversion propensity
Bayesian estimate — shown with its uncertainty.
Posterior mean 38% · 90% credible interval 29–48%
Recommended action
Personalised outreach — connect Natural Sciences to York research + societies
Persuadable — the model expects personalised outreach to lift conversion.
From intake
Open-day registration
- Year group
- Year 13
- School / college
- Leeds Sixth Form College
- Region
- Yorkshire and Humber
- Subjects of interest
- Natural Sciences, Chemistry
- Accommodation interest
- Yes
Inferred from UniMetrica B2C
Consented platform signals
- Also considering
- Sheffield, Nottingham
- Utility weights
- academic 0.37 · location 0.43 · cost 0.28 · social 0.25
- Engagement depth
- 28%
- EOP (York Physics)
- 46%
- Extracurricular
- coding & hackathons
Personalised outreach
Generated from this lead's full profile · grounded in real York records.