← Leads
Sam Pearce
UniMetrica look-alikeSure thingChemistryConversion propensity
Bayesian estimate — shown with its uncertainty.
Posterior mean 89% · 90% credible interval 82–96%
Recommended action
Light touch — confirm offer, invite to the 20–21 June open day
Likely to choose York regardless — don't over-invest.
From intake
Open-day registration
- Year group
- Year 13
- School / college
- Manchester Grammar
- Region
- South East
- Subjects of interest
- Chemistry, Physics with Astrophysics
- Accommodation interest
- Yes
Inferred from UniMetrica B2C
Consented platform signals
- Also considering
- Leeds, Lancaster
- Utility weights
- academic 0.43 · location 0.48 · cost 0.28 · social 0.16
- Engagement depth
- 67%
- EOP (York Physics)
- 49%
- Extracurricular
- robotics and rocketry
Personalised outreach
Generated from this lead's full profile · grounded in real York records.