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Erin Castro
UniMetrica look-alikeSure thingPhysics with AstrophysicsConversion propensity
Bayesian estimate — shown with its uncertainty.
Posterior mean 84% · 90% credible interval 74–93%
Recommended action
Light touch — confirm offer, invite to the 20–21 June open day
Likely to choose York regardless — don't over-invest.
From intake
Open-day registration
- Year group
- Year 12
- School / college
- Nottingham High
- Region
- East Midlands
- Subjects of interest
- Physics with Astrophysics, Mathematics and Physics
- Accommodation interest
- Yes
Inferred from UniMetrica B2C
Consented platform signals
- Also considering
- Lancaster, Bristol
- Utility weights
- academic 0.63 · location 0.28 · cost 0.31 · social 0.37
- Engagement depth
- 79%
- EOP (York Physics)
- 74%
- Extracurricular
- chess club
Personalised outreach
Generated from this lead's full profile · grounded in real York records.